Ranjith made a unique space for him and his audience with movies like Pranchiyettan, Indian Rupee and Spirit. Malayalam film industry is jubilant watching this director's movies becoming successful. I've enjoyed all these movies. I am writing this to appreciate a unique pattern that I've noticed in his movies. Like in any society around the world, we have our own social ills. These are not evident for us as it became part of our culture. They come in many forms having their own impact on the society's future. Honour killing in north india, cash for vote in tamil, corruption across india, manual scavenging in parts of india, disposal of human excreta from trains, dowry, classification of Muslims as terrorists across the world, displacement or removal of an ecosystem for development, parents not cared by children and many many more. Movies have always been a powerful media dealing these issues. In Kerala 3 of such social ills are - the belief that reputation an