Let’s assume that we have to travel from Kochi to Bangalore. We have multiple choices. We can drive down at an expense of around ₹5,000 in a personal car. We can take the train which would cost around ₹1,500 in 2nd AC. We can take a seat in A/C bus that would cost around ₹2,000. We can also take a flight that would cost around ₹3,000. Kerala Road Transport Corporation [KSRTC] also operates an A/C bus that costs around ₹1,000. We are spoilt with choices at varying comfort and costs. The service providers are also happy catering to the demand. Among the options available, KSRTC is the cheapest but definitely not the popular. Why? Why don’t we have the best buses available for local transport at varying comfort and costs? Why do we see more entrepreneurs leaving the local bus service business than entering them? Why do we have policemen and road transport officers running private buses under ‘benami’? Why A/C local buses are not common in a humid place like Kerala? Don’t we like A/C buses

Anoop Menon, the actor, is well known in Kerala. He is also the ambassador for multiple brands. Dhathri is one such brand which rides on the bandwagon of Ayurveda. The advertising and business fraternity in India got their attention on them because of a very unique order passed by a consumer court in Kerala penalizing both for misleading customers . It could be a beginning for brand ambassadors to be more cautious in the advertisements they appear . Where else in India could such orders come other than Kerala. An aware citizen from Kerala holding the company and the celebrity responsible for their claims! It is another matter that the mainstream media in Kerala gave the news a miss. Central Council of Indian Medicine (CCIM) had issued a notification allowing Ayurveda doctors to perform around 58 types of surgeries on some conditions. Since then, doctors from modern medicine (allopathy) and Ayurveda have been on each other’s throat. Modern medicine doctors do not want to lose their van