Can you delete dog videos? My 5-year-old asked me the other day. She was showing YouTube on the phone which had dogs in videos after another. She is only seeing dog videos and she wants me to delete them and see something of her taste. My 9-year-old is fond of pets and keeps watching dogs and other pets on the same YoutTube and phone. The YouTube algorithm was yet to recognise that a different user with different interests is now using it! The same phone is used by my mother as well. She watches “Big Boss” videos one after another. There is something for all of us to understand here about how the algorithms behind YouTube, Facebook, Instagram and such, work and how that can shape our beliefs and action. Before that, let me share a true story from my extended family. Two sisters, one a housewife and the other working for the government live nearby. Gardening is a passion for the latter and does that as a small business. She goes on YouTube only to check videos related to gardening. The