GKSF has more to do to convince corporates

GKSF went past with out enticing many shoppers. This was on the expected lines. GKSF lacks leadership commitment and a sound strategy.

Strategy part was discussed in an earlier post. To add to that, the event was marketed only by few sub-standard TVCs and outdoor ads. Also there were few occasional claims by various ministers including home minister. I failed to understand the involvement of home minister to declare the event a grand success. Few prize winners announced during the event would have done wonders. The brand GKSF was hijacked by many jewelers in their ads as if the prize money is from them.

It is known that GKSF is a government initiative but who is leading and driving the event. Is ministers the right people to drive such an event? Is it such an event that we would not need a full time CEO who would promote the event round the year and across the world?

To sum it up, GKSF got a long way to go to prove its worth for any budget to be allocated by a sound marketing manager.

Comments

Post a Comment

You are requested to comment your thoughts and join the discussion.

Popular posts from this blog

Varkeys Supermarket: Is end nearby?

Varkeys Bakery and Supermarket went out of stock for more than two weeks. Customers were returned saying there are some supplier issues which have been sorted out. According to media reports , Varkeys is facing liquidity crunch. Varkeys is reported to have 59 stores across Kerala in different formats generating Rs.180 crore in turnover. Varkeys is now looking for PE funds , which would be slightly difficult to come by as they have failed in an earlier attempt and there are cases of Subhiksha and Vishal Retail winding up or looking for fund infusion. Varkeys is the pioneer in organised retail in Kerala and is known for quality of products they sell but utmost professionalism was always missing. It is widely believed that rapid expansion has brought Varkeys in to this soup. Competition also is hardening with new organised players coming every now and then which includes Margin Free, Reliance and Big Bazaar. There are also neighbourhood stores morphing in to supermarket, as they are adap
Read more

Apple A Day Properties and Malayalam Dailies

'Apple A Day' properties is one of the real estate developers in Kerala who uses all mass media for their marketing activities. Today Hindu and Express  reported about a police raid at their offices. Reports indicate that there are many buyers who are waiting for their projects to be handed over for more than two years. Complete picture of the issue is not known. The company website seems to be down and a Google search indicates that there are many people with complaints about the builder. What should make buyers and public worry is not the incident, whose exact picture is yet to be known, but the attitude of mainstream media towards it. Leading Malayalam dailies, Malayala Manorama and Mathrubhumi have avoided this information in their dailies and found space for everything parochial and frivolous. Who are they serving, reader's interest or advertiser's interest?
Read more

Are you a girl?

That’s my 4-year-old daughter asking me one morning. It was not a silly question. It provoked me to think deep. I was sweeping my front yard that day. It is usually my wife or mother who does this, while I would be reading the newspaper. It is not that I don’t know sweeping. I just choose not to do it. If I remember right, the last time I swept the front yard was when I was a kid playfully helping my grandmother. It was her daily routine then. My mother started doing and now my wife does it. My wife fell sick and I was forced to share the workload of my ageing mother. There I started sweeping and the little one got up in the morning seeing me on the job instead of her grandma or mother. “Are you a girl?”, she asked and started smiling. I have not seen my father or grandfather sweeping the front yard. I think I know only one person who has been sweeping for years, not letting her wife do it. Who should sweep, that is not the subject here. We should know that we all have grown up with su
Read more