Apple A Day Properties and Malayalam Dailies

'Apple A Day' properties is one of the real estate developers in Kerala who uses all mass media for their marketing activities. Today Hindu and Express reported about a police raid at their offices. Reports indicate that there are many buyers who are waiting for their projects to be handed over for more than two years. Complete picture of the issue is not known. The company website seems to be down and a Google search indicates that there are many people with complaints about the builder.

What should make buyers and public worry is not the incident, whose exact picture is yet to be known, but the attitude of mainstream media towards it. Leading Malayalam dailies, Malayala Manorama and Mathrubhumi have avoided this information in their dailies and found space for everything parochial and frivolous. Who are they serving, reader's interest or advertiser's interest?

Comments

  1. AnonymousMay 20, 2011 at 1:46 AM

    Excellent. you have hit the nail right on its head.

    ReplyDelete
  2. AnonymousMay 20, 2011 at 1:20 PM

    Leading malayalam dailies are well aware of the scam, but have chosen to cover up the news since they have earned quite a lot of advertizing revenue from Apple A Day Properties. Police seems to be taking a luke warm approach too. Since many senior IPS officials were seen endorsing Apple A Day properties and marketing their projects along with defaulting MDs Saju Kadavilan and Rajeev Cheruvara, it does not come as a surprise either.

    ReplyDelete
  3. AnonymousMay 21, 2011 at 9:32 PM

    where are all the celebrities who endorsed these cheats? Enjoying the poor customers' money? Shame on them. Music academy...Phew

    ReplyDelete
  4. AnonymousMay 23, 2011 at 12:19 AM

    Government should consider this as a serious offence and put a look out notice to catch these guys dead or alive.And Should confiscate these stupid MDs assets and leave them to the public to treat them well.

    ReplyDelete
  5. AnonymousMay 23, 2011 at 12:26 AM

    Some of these celebrities already got punishment from the almighty God, and rest of them are waiting for the balance

    ReplyDelete
  6. AnonymousMay 24, 2011 at 10:02 PM

    This "tarikida" was reported @Aruninte Blog in 2007 before it was launched.
    http://aruninte.blogspot.com/2007/11/malayala-manorama-apple-day-veedu.html

    ReplyDelete
  7. AnonymousMay 25, 2011 at 12:39 PM

    now you can see malayala manorama with all it's might penning the real issue. but news cnanals still mummmmm.

    ReplyDelete
  8. AnonymousMay 27, 2011 at 6:55 AM

    Manorama / Hindu / Indian Express / Deepika
    News on Apple a Day Properties
    http://on.fb.me/mNYgvR

    http://bit.ly/jEiCeh

    ReplyDelete
  9. AnonymousMay 27, 2011 at 6:58 AM

    News on Apple a Day Properties

    http://on.fb.me/mNYgvR

    http://bit.ly/jEiCeh

    Big Apple Apple.com Nano Suite Ice

    ReplyDelete
  10. AnonymousMay 30, 2011 at 2:01 AM

    All Apple Customers File Your Complaint with copy of Deed/Construction Contract and other documents in Pararivattom Police station ASAP - Make sure you get a receipt!

    ReplyDelete
  11. AnonymousMay 31, 2011 at 1:47 AM

    News Update on Apple a Day Properties
    http://www.facebook.com/pages/Applecom-Owners-Association-Apple-a-day-Properties-PvtLtd/125376040874531

    ReplyDelete
  12. AnonymousJune 1, 2011 at 6:27 PM

    മനോà´°à´® à´®ാà´¨േജര്‍à´•്à´•് സമ്à´®ാനമാà´¯ി ആപ്à´ªിà´³്‍ ഉടമകളുà´Ÿെ ആഡംബരകാà´°്‍

    http://www.deshabhimani.com/newscontent.php?id=17293

    ReplyDelete
  13. Utopian KeralaJune 2, 2011 at 10:55 AM

    This is interesting. Being a PR consultant, I can vouch that such things happen. If this is true, Manorama has to take immediate action against the employee. But, what do Manaroama do if the system itself is rotten? Manorama do encourage marketing and editorial disciplines to crossover for the benefit of the organisation serving interest of advertisers.

    ReplyDelete
  14. TSKJune 29, 2011 at 9:24 PM

    http://online.wsj.com/article/SB10001424052702304314404576413004291550520.html

    ReplyDelete
  15. shijuJuly 15, 2011 at 11:25 AM

    APPLE A DAY was synonymous with trust and credibility. I assume that the economic recession and rising inflation is taking its toll on private luxury builders. First of all there are a lot of governing norms to begin with in the construction sector in Keral as compared to in Mumbai, thane, pune, delhi, gazhiabd, lucknow, nagpur and other growing mtropolises.It has lot to do with burdensome taxes in the name of luxury imposed by state and central government bodies., First of all these should be shun away . Then a proper subsidy or waiver plans should be announced for residential plot/flat builders. EaRlier considered to be goldmine now the construction sector is turning into a death trap for the need of FDI from NRI,s and reduced margins. The cement, steel,glass, tileware, sanitryware etc all essential backbone of any type of constuction has skyrocketed beyond common man's expectations and reach. So the builders try to levy exorbitant sums at the cost of consumers in the shape of continuous funding in the name of completion in phases. All this can be checked if the corporation of cochin takes a inflexible stand on this issues like making a consumer,s body and allowing direct participation with builder and the final consumer.Plus a intermittent vigil on prices.
    This will lead to good housing schemes available to public at large and enhance the value of construction sector.Peoples, trust in the industry needs to be reinvented.....
    Shiju

    ReplyDelete
  16. Utopian KeralaJuly 15, 2011 at 4:24 PM

    Shiju, Apple A Day is a case by itself. I am trying to tell you some hearsay for which i do not have and do not intent to get the absolute truth behind.

    It seems one of the promoter of Apple was working with Alapatt Trading and swindled a lot of money, a Lancer car and other belongings. He then did few other business till Apple A Day.

    Whatever that is, we know for sure that his customers are stranded not knowing where to go for their money or flat. One more thing, his alliances with marketing people of media were unholy and their influence in the editorial section of media gave you and everyone the impression of Apple synonymous with trust and credibility.

    I am reminded of a saying like this by a genius - "Only when the tide recedes, we will know who was swimming naked." Apple was swimming naked, recession exposed them.

    ReplyDelete
  17. shijuOctober 20, 2011 at 5:53 PM

    with the arrest of the CEO and the recent spate of criminal cases registered there seems that there is a ray of hope to all those who feel swindled by these buffons of a realtor=shiju

    ReplyDelete
  18. sapnaApril 17, 2013 at 2:36 PM

    This comment has been removed by the author.

    ReplyDelete

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