Jayalakshmi and Seematti stand out during Onam season, as always

It is estimated that Keralites would shop home appliances worth Rs.450 crore ($100 million approx.) this Onam season. This is the biggest shopping season in Kerala as Ramzan and Onam comes at a time of wedding season.

Keralites predominantly shop textiles, jewellery, home appliances and automobiles during Onam. Every one doles out some sort of discounts and offers to their customers during Onam, but for Jayalakshmi and Seematti (two largest textile retailers).

They stand out this season too like every other seasons without offering any discounts. The business acumen of people running Jayalakshmi and Seematti have to be well appreciated. Madness and hysteria created by competitors around them do not deter their strategy. The ruckus is not for them. They simply increase their ad spend and expect customers to turn-up at their expansive shops, not looking for any discounts. Yes, customers do turn-up every season. Competitors change their strategy, open new branches, offer more discounts, shut shops, but both these giants stand tall forever.

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