Times of India's Kerala plan on the rocks

Times of India's much awaited Kerala entry is on the rocks. Sources in the industry reveal that the alliance between Times of India and Mathrubhumi has gone awry. Apparently due to differences with Mathrubhumi, Times of India is going back to the drawing board to get the edition launched by it's own.

The difference with Mathrubhumi would hurt Times of India. Times was getting ready for an immediate launch. They got an able editorial team on job now. The team is continuously churning out news from Kerala as never before.

Malayala Manorama and Hindu were ready with their hoardings to counter the expected onslaught of marketing blitz from Times of India. The delay in the launch is only going to give some more time for competitors to prepare for offensive and defensive tactics.

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