Media showdown in Kerala

After some rumours, it is now clear John Brittas is joining Asianet. He had announced his resignation from Kairali. Nikesh Kumar who left Indiavision is yet to announce his news channel. Meanwhile Raj TV announced Raj News Malayalam. The most awaited news channel is from Mathrubhumi, which would be announced soon. Add to it channels proposed by political parties and other media houses in Kerala. We will have a flurry of news channels.

Mathrubhumi will start off with an edge because of their credibility, reputation and synergies with existing business. Nikesh Kumar could be the dark horse in the lot. It is only known that he has a different business model.

In print media, Times of India is expected any time. It seems they are establishing a partnership with Mathrubhumi. Deccan Chronicle has started with lofty goals. This could be the last lap for New Indian Express. Hindu could keep their market. Kerala would be the first market in India which will see direct competition between regional and English dailies. Malayala Manorama should be up with new tricks and it would be a learning experience for their competitors. 

Industry is flush with funds. It's a good time to be a media professional in Kerala now. As they say it's good to fish in muddy water. Not everyone will make money. Somebody has to lose it hands down. For us, it is time for media showdown.

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